f777 Privacy Policy — How We Protect Your Data

1. Introduction

This Privacy Policy describes how f777 ("the Platform", "we", "us") collects, uses, stores, and protects the personal information of players who register and use the f777 website and mobile application. f777 is an online sports betting and gaming platform serving players in Pakistan, offering Cricket and PSL betting, Live Casino, Slots, and other gaming products — all with transactions in Pakistani Rupees (PKR).

By creating an f777 account or using any part of the platform, you confirm that you have read this Privacy Policy and that you consent to the collection and use of your personal information as described here. If you do not agree with this policy, please do not register an account or use the platform.

This policy should be read alongside the Terms and Conditions and the Responsible Gaming page, both of which form part of the overall agreement between you and f 777.

2. Data We Collect

f777 collects personal information at different stages of your interaction with the platform. The categories of data we collect are outlined below:

Registration data: When you create an account, we collect your full name, date of birth, email address, mobile number, and country of residence. This information is required to open and maintain your account.

Identity verification (KYC) data: When you request a withdrawal or when account verification is triggered, we may request a copy of your CNIC, a selfie with your ID, proof of payment method ownership, and in some cases a proof of residential address. This data is used solely for identity verification purposes.

Transaction data: We record all deposit and withdrawal transactions associated with your account, including the amounts, dates, payment methods used (JazzCash, Easypaisa, Raast, bank transfer, card), and transaction references. This is necessary for account management and financial record-keeping.

Usage data: We collect data about how you use the platform — including which sports markets you bet on (such as PSL matches, T20 internationals, Football, Esports), which Casino or Slots games you play, session durations, and device/browser information. This helps us improve the platform experience.

Communications data: If you contact f777 support via live chat or email, the content of those communications is stored for quality assurance and dispute resolution purposes.

Technical data: IP address, device type, operating system, browser type, and approximate location data (derived from IP) may be collected automatically when you access the platform.

3. How We Use Your Data

f777 uses your personal data only for legitimate purposes directly related to operating your account and delivering the platform's services. Specifically, your data is used to:

• Create and manage your f777 account and verify your eligibility to use the platform
• Process deposits and withdrawals in PKR through your chosen payment method
• Verify your identity when required, particularly before processing withdrawal requests
• Settle bets and calculate winnings accurately across all sports and Casino products
• Apply bonus and promotional offers to eligible accounts based on activity
• Detect and prevent fraud, multi-accounting, and prohibited conduct as described in the Terms and Conditions
• Monitor platform security and investigate suspicious activity or technical anomalies
• Provide customer support and resolve account-related queries or disputes
• Send account-related notifications such as deposit confirmations, withdrawal status updates, and security alerts
• Support responsible gaming tools — including deposit limit enforcement, session monitoring, and self-exclusion requests
• Improve the platform by analysing aggregated, anonymised usage patterns

f777 does not use your data for unsolicited third-party marketing, profiling for sale to advertisers, or any purpose unrelated to the operation of your account. If you have opted in to receive promotional communications from f777 directly, you may opt out at any time by contacting support.

4. Data Sharing

f777 does not sell, rent, or trade your personal data. However, in specific circumstances, your data may be shared with trusted third parties strictly on a need-to-know basis:

• Payment processors: Your payment details are shared with the relevant payment service providers (such as JazzCash, Easypaisa, Raast, or your bank) only to the extent necessary to process your transaction. These providers operate under their own privacy and security policies.
• Identity verification providers: If f777 uses a third-party KYC verification service to assist with document checks, your submitted identity documents may be processed by that provider under strict data processing agreements.
• Game providers: Your account identifier and relevant session data may be passed to third-party Casino and Slots game providers when you launch a game. This is necessary for the game session to function correctly. Your full personal details are not shared with game providers.
• Fraud prevention and security services: Anonymised or pseudonymised data may be shared with fraud detection partners to identify patterns of abuse across platforms. This does not include data that would identify you by name or contact details.
• Legal obligations: f777 may disclose personal data where required to comply with a valid legal obligation, court order, or regulatory request. f777 will only disclose the minimum data required to satisfy the obligation.

Any third party that receives data from f777 is required to handle it securely and use it only for the specific purpose for which it was shared. f777 does not authorise third parties to use your data for their own marketing or commercial purposes.

5. Data Retention

f777 retains personal data for as long as is necessary to fulfil the purposes outlined in this policy, or for as long as your account remains active. When your account is closed — whether at your request or due to a Terms violation — your data is not immediately deleted. Retention periods vary by data type:

• Account and identity data: Retained for a minimum period after account closure to support any post-closure disputes, chargebacks, or fraud investigations. The standard minimum retention period is five years from the date of account closure.
• Transaction records: Financial transaction records are retained for a minimum of five years in line with standard financial record-keeping practices.
• KYC documents: Identity verification documents are retained for the period required to satisfy verification obligations and are securely deleted once the retention period expires.
• Support communications: Chat logs and email correspondence are typically retained for up to two years unless a dispute or legal matter requires longer retention.
• Usage and technical data: Aggregated, anonymised usage analytics may be retained indefinitely. Data that can identify you individually is deleted or anonymised after your account has been inactive for an extended period.

When data is no longer required, it is deleted or irreversibly anonymised. If you request deletion of your data before the standard retention period has expired, f777 will delete what it legally can and will inform you of any data that must be retained and the reason for that retention.

6. Security Measures

f777 takes the security of your personal data seriously and applies a range of technical and operational measures to protect it from unauthorised access, loss, or disclosure:

• SSL/TLS encryption: All data transmitted between your device and f777 servers is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser address bar when using the platform.
• Encrypted data storage: Sensitive fields — including identity information and financial records — are stored in encrypted form in the f777 database. Encryption keys are managed separately from the data they protect.
• Access controls: Internal access to personal data is controlled by role-based permissions. Staff members can only access the categories of data relevant to their function.
• Two-factor authentication: f777 offers optional two-factor authentication (2FA) for account login, providing an additional layer of protection against unauthorised access.
• Security monitoring: Platform systems are monitored for unusual activity, attempted breaches, and anomalous login patterns. Suspicious activity triggers automated alerts and investigation processes.
• Regular security reviews: f777 conducts periodic internal reviews of its data security practices and infrastructure to identify and address potential vulnerabilities.

While f777 takes all reasonable steps to protect your data, no platform can guarantee absolute security against all possible threats. You are responsible for keeping your account login credentials secure on your own device. If you believe your account has been compromised, contact f777 support immediately through the live chat.

7. Cookies & Tracking Technologies

f777 uses cookies and similar tracking technologies on its website and app to ensure the platform works correctly and to improve your experience. Cookies are small text files stored on your device when you visit the platform.

The types of cookies used by f777 include:

• Essential cookies: Required for the platform to function. These handle your login session, keep your bet slip active, and maintain your account settings. You cannot opt out of essential cookies while using the platform.
• Analytics cookies: Used to understand how players navigate the platform — which sections are visited most, how long sessions last, and where users drop off. This data is aggregated and anonymised and does not identify you personally. It is used to improve the platform.
• Preference cookies: Store your platform preferences such as language settings, preferred sports categories, and display options so you do not have to set them again each visit.
• Security cookies: Help detect and prevent fraudulent account activity, bot traffic, and abusive behaviour by identifying patterns inconsistent with normal human use.

f777 does not use third-party advertising cookies or behavioural tracking cookies that follow you across other websites. Cookies set by f777 apply only to your use of the f777 platform. You can manage or clear cookies through your browser settings, though doing so may affect the functionality of your account.

8. KYC & Identity Verification Data

Identity verification is a standard part of operating an online gaming platform and is carried out to protect both players and the platform from fraud, underage use, and financial crime. When f777 requests KYC documents from you, the following applies:

• Documents submitted are used solely to verify that you are the person you claim to be and that you meet the age eligibility requirement of 18 years or older.
• The standard document requested for Pakistan players is a valid CNIC. Additional documents such as proof of payment method or proof of address may be requested in specific circumstances.
• Submitted documents are stored in an access-restricted, encrypted environment. They are accessible only to authorised verification staff.
• Documents are not shared with game providers, payment partners, or any marketing-related third parties.
• Once your identity has been successfully verified, your account is marked as verified and subsequent withdrawals may be processed with reduced friction.
• If verification is unsuccessful — for example, if the document is unclear or does not match the account details — f777 will contact you to request updated documentation before proceeding.

KYC is not something to be concerned about. It is a routine part of using any serious gaming platform and is designed to protect your account. If you have questions about what documents are needed or why verification has been triggered, contact f777 support via live chat.

9. Your Rights Over Your Data

As an f777 account holder, you have the following rights in relation to your personal data. To exercise any of these rights, contact f777 support directly:

• Right of access: You can request a copy of the personal data f777 holds about you. We will provide this within a reasonable timeframe after verifying your identity.
• Right to correction: If any of the personal information held on your account is inaccurate or outdated, you have the right to request that it be corrected. Some changes — such as name or date of birth — may require supporting documentation.
• Right to deletion: You may request deletion of your personal data. f777 will delete all data it is not legally required to retain. Data subject to mandatory retention periods (such as financial transaction records) will be retained for the minimum required period and then deleted.
• Right to restrict processing: In certain circumstances, you may request that f777 restrict the processing of your data — for example, while a dispute is being investigated.
• Right to object: You have the right to object to the use of your data for any purpose beyond the core operation of your account.

f777 will acknowledge all data rights requests within a reasonable period and will aim to resolve them promptly. Identity verification may be required before any request is actioned to ensure your data is not disclosed or deleted in response to an illegitimate request.

10. Minors

f777 is strictly an adult platform. Players must be at least 18 years of age to register and use any f777 service. f777 does not knowingly collect, store, or process personal data from individuals under the age of 18.

If f777 becomes aware that personal data from a minor has been collected — for example, through an underage registration — the account will be immediately suspended, all balances will be held pending review, and the personal data will be deleted in accordance with this policy once the investigation is complete.

If you are a parent or guardian and believe a minor in your care has registered an f777 account, please contact support immediately. f777 takes underage gambling seriously and will act promptly on any report of this nature.

11. Changes to This Privacy Policy

f777 may update this Privacy Policy from time to time to reflect changes in platform operations, data handling practices, or other relevant factors. When material changes are made, the "Last updated" date at the top of this page will be revised accordingly.

Continued use of the f777 platform after a Privacy Policy update constitutes your acceptance of the revised policy. It is your responsibility to review this page periodically. f777 will not send individual notifications for every policy update, though significant changes affecting your rights may be communicated through in-platform notifications or email where appropriate.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please reach out to the f777 support team. Support is available via live chat on the platform during standard operating hours.

For other account-related queries, you may also visit the FAQ page or review the Terms and Conditions. For information on managing your gaming habits and using self-exclusion tools, visit the Responsible Gaming page.